The True Colours campaign was developed as a social and environmental impact initiative to help Reef Organic take meaningful, measurable action aligned with its core values of diversity, sustainability, and innovation. Designed to be friendly, authentic, and engaging, the campaign spoke directly to the heart of the 2SLGBTQIA+ community, using vibrant colours to celebrate individuality and self-expression, while a holographic backdrop reflected the transformative and progressive spirit of the program.

True Colours was widely embraced, earning the ADCANN award for Best Social Good Campaign in 2022. As part of the initiative, Aqualitas Inc. donated 1% of campaign profits to 2SLGBTQIA+ programs across Canada. During PRIDE 2022, the campaign raised over $5,000 through the sale of 17,967 products between June 1 and September 30.

_________________

Identity Design / Creative Direction / Packaging
Agency: Sputnik Art Inc. / Y Creative