The Reef Organic packaging design was crafted to bring the brand’s sustainable, ocean-inspired ethos to life in a way that feels both premium and approachable. Inspired by underwater ecosystems, the illustrated sea plants and fluid forms evoke a sense of natural harmony and reinforce Reef’s connection to clean cultivation and environmental responsibility. The geometric frame around the logo adds structure and clarity, while the overall composition keeps the focus on nature and simplicity. Every detail—from the soft organic lines to the illustrated marine elements—was chosen to express the brand’s commitment to mindful growing practices and its unique position in the cannabis space as both a high-quality and consciously crafted product.

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Identity Design / Packaging / Promotional Materials
Illustrations: Clare Owen
Agency: Sputnik Art Inc. / Y Creative