PureSinse is the consumer-facing division of Pure Global, created to bring premium, innovative cannabis products directly to the marketplace. A bold new identity was established to position PureSinse as a modern leader in a growing and competitive industry.

The brand needed to strike a balance between clinical credibility and consumer appeal. We achieved this through a fresh, minimalist design system anchored by a clean wordmark, a calming palette, and a series of custom geometric illustrations. These illustrations became a signature element of the brand—modern, abstract, and intentionally non-literal—hinting at nature, science, and ritual without relying on clichés often seen in the cannabis space.

The identity rolled out across all major touchpoints, including packaging, apparel, digital channels, and a fully responsive website. The result is a distinctive, forward-looking brand that stands apart for its clarity, consistency, and confident visual storytelling.

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Identity Design / Promotional Materials / Packaging / Website
Agency: Sputnik Art Inc. / Y Creative