Camp Firefly’s new brand identity began with a logo that captured the heart of the organization. This evolved into a vibrant, user-friendly website that reflected the founder’s vision. Through a collaborative process, abstract ideas were shaped into clear, purposeful design—always focused on the organization’s goals.

The refreshed brand built trust and credibility, boosting camper recruitment, donor interest, and grant funding. Media attention followed, further amplifying the camp’s mission. The website became a key tool for outreach and operations. With this strong foundation, Camp Firefly is now equipped to grow its mission with confidence.

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Identity / Promotional Materials / Website
Agency: Sputnik Art Inc. / Y Creative