Bootsy ChuChu was created to balance playful energy with purposeful design—a fresh, memorable brand grounded in trust. The name brings a cheeky spirit to the wellness space, while the tone stays calm and confident. Its inaugural product, a plant-based liquid Hormone Balancing Elixir, offers natural support for absent or irregular cycles, period pain, and PMS—providing a thoughtful alternative to hormonal contraception.

A modern serif wordmark conveys elegance and femininity without feeling overly delicate. Lowercase styling keeps it approachable, and the period at the end adds a quiet sense of knowing—simple, yet strong. The monogram—a clean “b.” inside a circle—is designed for versatility across packaging, social media, and more. The period after the “b” offers a subtle nod to menstrual cycles, tying back to the brand’s core mission with quiet meaning.

The identity and packaging reflects what Bootsy ChuChu stands for: smart, natural support for cycles, presented in a way that feels beautiful, elevated, and completely at home in everyday routines.

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Identity Design / Packaging