Designing the Spirit of Sustainability report for the LCBO was an opportunity to create something purposeful, clear, and visually engaging. The goal was to ensure the report did more than present data—it needed to tell meaningful stories, reflect real communities, and embody the values behind the initiatives it showcased.

To support that vision, the project included a collaboration with Toronto-based illustrator Rachel Joanis. Known for her work that celebrates diversity and promotes inclusivity, Rachel brought a vibrant, human touch to the report. Her illustrations added warmth and accessibility, helping to connect the visual narrative with the LCBO’s broader commitments.